{"id":116366,"date":"2025-10-08T11:53:03","date_gmt":"2025-10-08T04:53:03","guid":{"rendered":"https:\/\/wp.eastgate-software.com\/?p=116366"},"modified":"2026-04-01T15:21:56","modified_gmt":"2026-04-01T08:21:56","slug":"meta-to-use-ai-chatbot-chats-for-personalized-ads","status":"publish","type":"post","link":"https:\/\/wp.eastgate-software.com\/de\/meta-to-use-ai-chatbot-chats-for-personalized-ads\/","title":{"rendered":"Meta setzt KI-Chatbot-Chats f\u00fcr personalisierte Werbung ein."},"content":{"rendered":"<p><span data-contrast=\"auto\">Meta hat angek\u00fcndigt, dass beginnend <\/span><b><span data-contrast=\"auto\">16. Dezember<\/span><\/b><span data-contrast=\"auto\">, Die Interaktionen der Nutzer mit dem KI-Chatbot werden in die Werbe- und Inhaltsempfehlungssysteme des Unternehmens integriert. Diese \u00c4nderung bedeutet, dass Gespr\u00e4che \u00fcber verschiedene Kan\u00e4le hinweg gef\u00fchrt werden. <\/span><b><span data-contrast=\"auto\">Facebook, Instagram, WhatsApp und die Meta AI-App<\/span><\/b><span data-contrast=\"auto\"> wird in dasselbe Daten\u00f6kosystem einflie\u00dfen, das bereits Metas viertelj\u00e4hrliches Werbegesch\u00e4ft mit einem Umsatz von $46,5 Milliarden antreibt.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aktuell schaltet Meta Anzeigen basierend auf Beitr\u00e4gen, Klicks und sozialen Verbindungen. Durch die Integration von Chatbot-Daten erh\u00e4lt das Unternehmen direkte Einblicke in die Interessen der Nutzer in Echtzeit. Spricht beispielsweise jemand mit Meta AI \u00fcber Wanderausr\u00fcstung oder Reisepl\u00e4ne, k\u00f6nnten ihm kurz darauf relevante Anzeigen und Inhalte pr\u00e4sentiert werden. Laut Meta entspricht dieser Schritt den Erwartungen der Nutzer an relevantere Erlebnisse, wirft aber gleichzeitig neue Fragen zum Datenschutz und zum Umgang mit sensiblen Gespr\u00e4chen auf.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Das Unternehmen betonte, dass es Chatbot-Interaktionen nicht nutzen wird, um Werbung auf Basis gesch\u00fctzter Kategorien wie Religion, sexueller Orientierung, politischer Ansichten, Gesundheitszustand oder ethnischer Zugeh\u00f6rigkeit gezielt auszuspielen. Nutzer k\u00f6nnen ihre Einstellungen weiterhin anpassen. <\/span><b><span data-contrast=\"auto\">Anzeigeneinstellungen<\/span><\/b><span data-contrast=\"auto\"> und Inhaltskontrollen \u00fcber verschiedene Plattformen hinweg.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Zu den wichtigsten Entwicklungen geh\u00f6ren:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Starttermin<\/span><\/b><span data-contrast=\"auto\">Die KI-gest\u00fctzte Anzeigenausrichtung beginnt am 16. Dezember, die Benachrichtigungen f\u00fcr die Nutzer werden n\u00e4chste Woche eingef\u00fchrt.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Sichtschutzbarrieren<\/span><\/b><span data-contrast=\"auto\">Konversationen, die sensible Daten betreffen, werden nicht f\u00fcr Werbezwecke verwendet.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Marktkontext<\/span><\/b><span data-contrast=\"auto\">Meta AI verf\u00fcgt bereits \u00fcber <\/span><b><span data-contrast=\"auto\">1 Milliarde monatliche Nutzer<\/span><\/b><span data-contrast=\"auto\">; Der Konkurrent OpenAI hat k\u00fcrzlich ChatGPT um Shopping-Funktionen erweitert.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Unternehmensgr\u00f6\u00dfe<\/span><\/b><span data-contrast=\"auto\">Meta konnte im letzten Quartal im Vergleich zum Vorjahr einen Werbeumsatz von 211,5 Billionen erzielen, die aktuelle Marktkapitalisierung betr\u00e4gt 1,8 Billionen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Das Update verbessert zwar die Personalisierung, erh\u00f6ht aber auch die Aufmerksamkeit. Kritiker warnen davor, dass Gespr\u00e4che \u00fcber Beziehungen, Finanzen oder pers\u00f6nliche Probleme unbeabsichtigt die Inhaltsempfehlungen beeinflussen k\u00f6nnten. Fr\u00fchere Probleme mit Meta AI \u2013 etwa die versehentliche Ver\u00f6ffentlichung privater Chats durch Nutzer \u2013 unterstreichen die potenziellen Risiken.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Da KI-gest\u00fctzte Interaktion im Online-Shopping und bei der Suche nach Inhalten immer wichtiger wird, signalisiert Metas Schritt einen Wandel in der Art und Weise, wie soziale Plattformen Konversationsdaten monetarisieren.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Quelle:<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.cnn.com\/2025\/10\/01\/tech\/meta-ai-chatbot-targeted-ads\"><span data-contrast=\"none\">https:\/\/www.cnn.com\/2025\/10\/01\/tech\/meta-ai-chatbot-targeted-ads<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Meta hat angek\u00fcndigt, dass ab dem 16. Dezember die Interaktionen der Nutzer mit seinem KI-Chatbot in die Werbe- und Content-Empfehlungssysteme des Unternehmens einflie\u00dfen werden. Diese \u00c4nderung bedeutet, dass Konversationen auf Facebook, Instagram, WhatsApp und der Meta-KI-App in dasselbe Daten\u00f6kosystem einflie\u00dfen, das bereits Metas viertelj\u00e4hrliches Werbegesch\u00e4ft mit einem Umsatz von 1,6 Billionen US-Dollar antreibt. Aktuell [\u2026]<\/p>","protected":false},"author":238283293,"featured_media":116368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1584],"tags":[1488,1679,1565],"class_list":["post-116366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-enthusiast","tag-ai","tag-ai-chatbot","tag-bot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta to Use AI Chatbot Chats for Personalized Ads - Eastgate Software<\/title>\n<meta name=\"description\" content=\"Starting Dec 16, Meta will use AI chatbot conversations to target ads on Facebook, Instagram, and WhatsApp, raising new privacy questions.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta to Use AI Chatbot Chats for Personalized Ads\" \/>\n<meta property=\"og:description\" content=\"Starting Dec 16, Meta will use AI chatbot conversations to target ads on Facebook, Instagram, and WhatsApp, raising new privacy questions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.eastgate-software.com\/de\/meta-to-use-ai-chatbot-chats-for-personalized-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Eastgate Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EastgateSoftware\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T04:53:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T08:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/wp.eastgate-software.com\/wp-content\/uploads\/2025\/10\/EGS-news-website-4.webp?fit=1366%2C768&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"huongnguyen253\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EastgateSoft\" \/>\n<meta name=\"twitter:site\" content=\"@EastgateSoft\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"huongnguyen253\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.eastgate-software.com\\\/meta-to-use-ai-chatbot-chats-for-personalized-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.eastgate-software.com\\\/meta-to-use-ai-chatbot-chats-for-personalized-ads\\\/\"},\"author\":{\"name\":\"huongnguyen253\",\"@id\":\"https:\\\/\\\/wp.eastgate-software.com\\\/#\\\/schema\\\/person\\\/01b8220b50bd555756a737527646a79a\"},\"headline\":\"Meta to Use AI Chatbot Chats for Personalized Ads\",\"datePublished\":\"2025-10-08T04:53:03+00:00\",\"dateModified\":\"2026-04-01T08:21:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wp.eastgate-software.com\\\/meta-to-use-ai-chatbot-chats-for-personalized-ads\\\/\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.eastgate-software.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.eastgate-software.com\\\/meta-to-use-ai-chatbot-chats-for-personalized-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/wp.eastgate-software.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/EGS-news-website-4.webp?fit=1366%2C768&ssl=1\",\"keywords\":[\"Ai\",\"AI chatbot\",\"Bot\"],\"articleSection\":[\"Tech Enthusiast\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp.eastgate-software.com\\\/meta-to-use-ai-chatbot-chats-for-personalized-ads\\\/\",\"url\":\"https:\\\/\\\/wp.eastgate-software.com\\\/meta-to-use-ai-chatbot-chats-for-personalized-ads\\\/\",\"name\":\"Meta to Use AI Chatbot Chats for Personalized Ads - 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