{"id":115010,"date":"2025-08-01T10:00:49","date_gmt":"2025-08-01T10:00:49","guid":{"rendered":"https:\/\/wp.eastgate-software.com\/?p=115010"},"modified":"2026-04-01T15:22:55","modified_gmt":"2026-04-01T08:22:55","slug":"people-first-ai-strategy-boosts-organisational-success","status":"publish","type":"post","link":"https:\/\/wp.eastgate-software.com\/de\/people-first-ai-strategy-boosts-organisational-success\/","title":{"rendered":"Eine KI-Strategie, die den Menschen in den Mittelpunkt stellt, steigert den Unternehmenserfolg"},"content":{"rendered":"<p><span data-contrast=\"auto\">Da k\u00fcnstliche Intelligenz (KI) die Arbeitswelt weiterhin grundlegend ver\u00e4ndert, erweist sich eine menschenorientierte Strategie als entscheidend f\u00fcr den langfristigen Erfolg von Unternehmen. In einem k\u00fcrzlich gef\u00fchrten Interview mit <\/span><i><span data-contrast=\"auto\">iTNews Asia<\/span><\/i><span data-contrast=\"auto\">, Simon Ma, Gesch\u00e4ftsf\u00fchrer von Freshworks, betonte, dass eine effektive KI-Einf\u00fchrung nicht nur von technischen F\u00e4higkeiten abh\u00e4ngt, sondern auch vom Aufbau einer Kultur, die die Mitarbeiter bef\u00e4higt und sich an den tats\u00e4chlichen menschlichen Bed\u00fcrfnissen orientiert.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ma definierte einen menschenzentrierten Ansatz als die Betrachtung von KI nicht als Ersatz, sondern als Erg\u00e4nzung zu menschlichen F\u00e4higkeiten. Er betonte, wie wichtig es sei, KI so zu integrieren, dass sie sinnvolle Arbeit erm\u00f6glicht und sowohl die Mitarbeiter- als auch die Kundenzufriedenheit steigert. Zu den wichtigsten Erfolgsfaktoren z\u00e4hlen:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Praktische, niedrigschwellige KI-Tools<\/span><\/b><span data-contrast=\"auto\"> die einfach und kosteng\u00fcnstig sind und sofortige Wirkung erzielen<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Eine starke R\u00fcckkopplungsschleife<\/span><\/b><span data-contrast=\"auto\"> wo Teams an vorderster Front aktiv die Entwicklung von KI-Agenten mitgestalten<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Personalisierte Ergebnisse<\/span><\/b><span data-contrast=\"auto\"> sowohl f\u00fcr interne Arbeitsabl\u00e4ufe als auch f\u00fcr externe Kundeninteraktionen<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Ma merkte zudem an, dass die Generation Z bei der Erforschung von KI-Tools oft der offiziellen Unternehmenspolitik voraus ist, was auf ein starkes Engagement der Mitarbeiter f\u00fcr deren Einf\u00fchrung hindeutet. Er warnte jedoch davor, dass viele Teams \u2013 insbesondere jene mit engem Kundenkontakt \u2013 noch immer Unsicherheiten im Umgang mit KI aufweisen und klare Richtlinien f\u00fcr deren Nutzung vermissen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mit Blick auf die Zukunft sieht Ma KI als eine Art \u201cunsichtbare Schicht\u201d in Arbeitsabl\u00e4ufen, die Entscheidungsfindung und Zusammenarbeit unauff\u00e4llig verbessert. Damit diese Zukunft Realit\u00e4t werden kann, m\u00fcssen Unternehmen jedoch Change-Management, Schulungen und funktions\u00fcbergreifende F\u00fchrung priorisieren. Ohne Empathie und Kommunikation wird selbst der innovativste KI-Ansatz Schwierigkeiten haben, sich durchzusetzen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ma argumentiert letztlich, dass das wahre Potenzial von KI darin liegt, wie sie Menschen unterst\u00fctzt \u2013 nicht Prozesse. Unternehmen, die KI-Strategien entwickeln, die auf die St\u00e4rkung des Menschen, Experimentierfreude und Vertrauen setzen, werden besser aufgestellt sein, um im sich wandelnden digitalen Arbeitsumfeld nachhaltigen Gesch\u00e4ftswert und Mitarbeiterengagement zu generieren.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Quelle:<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.itnews.asia\/news\/a-people-first-approach-to-ai-is-key-to-organisational-success-619096\"><span data-contrast=\"none\">https:\/\/www.itnews.asia\/news\/a-people-first-approach-to-ai-is-key-to-organisational-success-619096<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Da k\u00fcnstliche Intelligenz (KI) die Arbeitswelt weiterhin grundlegend ver\u00e4ndert, erweist sich eine mitarbeiterorientierte Strategie als entscheidend f\u00fcr den langfristigen Unternehmenserfolg. In einem k\u00fcrzlich gef\u00fchrten Interview mit iTNews Asia betonte Simon Ma, Gesch\u00e4ftsf\u00fchrer von Freshworks, dass die erfolgreiche Einf\u00fchrung von KI nicht nur von technischen F\u00e4higkeiten abh\u00e4ngt, sondern auch vom Aufbau einer Kultur, die Mitarbeiter st\u00e4rkt und sich an den Unternehmenszielen orientiert.<\/p>","protected":false},"author":238283293,"featured_media":115012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1584],"tags":[1636,1648],"class_list":["post-115010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-enthusiast","tag-ai-agents","tag-ai-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v27.5) - 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